Prior to embarking on my PhD studies, my career spanned nearly two decades as a specialist in visual identity, branding, advertising and public relations in high impact sectors such as finance, energy, legal, tourism and economic development. I spent six years at Toronto City Hall, Canada, working on city branding strategies, international promotional campaigns for public cultural events, resident-engagement programmes and tourism initiatives.

My doctoral research examines the intersection of promotion and policy in the development of ‘Creative Cities’, identifying ways in which private sector discipline in consumer research, marketing, branding and PR can help guide cultural public policy and post-industrial urban planning for competitive places in the 21st century.

I'm currently a Lecturer in Advertising & Promotional Culture and the Programme Leader of the BA Advertising, PR and Branding at Middlesex University, London UK.