ACADEMIC CV

QUALIFICATIONS

  • BA (Hons) 1st, Religious Studies, Queens University, Canada
  • PG Cert, Graphic Design, George Brown College, Canada
  • PG Cert, Advertising Management, Schulich Business School, York University, Canada
  • PG Cert, Public Relations Management, Ryerson University, Canada
  • PG Cert, Higher Education, Middlesex University, London, UK
  • MA (Distinction), International Communications, University of Leeds, UK
  • PhD (in process)The Personal is Professional: Cultural Intermediaries in Place Branding
  • Middlesex University Business School, UK

PRESENT EMPLOYMENT

Lecturer, Advertising and Promotional Culture
Faculty of Arts and Creative Industries
Middlesex University London

  • Link Tutor, AJC Vietnam
  • Link Tutor, HKU Space, Hong Kong
  • Shortlisted for ‘Most Inspiring Teacher’ at Student-Led Teaching Awards, 2018
  • Recipient of ‘Academic of the Year’ Award at Student-Led Teaching Awards, 2017

PAST EMPLOYMENT

2017
Visiting Lecturer, Advertising and Public Relations (ERASMUS)
CEU Madrid, Spain

2015
Associate Lecturer, Media and Communications (HPL)
Goldsmiths University of London

2013-2015
Lecturer, MA Media and Public Relations (HPL)
Brunel University, London, UK

2013
Lecturer, PG Cert. Corporate Communications (HPL)
Seneca College, York University, Toronto

2007-2013
Media Relations Supervisor, Economic Development & Culture Division, City of Toronto

  • Strategic planning and execution of public relations and social media campaigns for major annual City-produced festivals, events and city-branding campaigns.
  • Managed all aspects of media relations including interviews, press conferences, monitoring and onsite logistics – for local, national and international media.
  • ·Creation of all media relations materials including press kits, releases, pitches, key messages, and speeches for senior public service executives, politicians and the Mayor of Toronto. Media spokesperson.

2004-2007
Creative Services Specialist, McCarthy Tétrault LLP

  • Executed international advertising campaigns, marketing collateral and Visual Identity Manual for Canada’s largest law firm – including creative development, copywriting, procurement, and graphic design. Trained employees firm-wide on national initiatives.

2003-2004
Marketing Officer, Ministry of Northern Development and Mines, Ontario Government

  • Writing and editing of strategic marketing communication plans, news releases, Ministers’ speeches and key messages, internal strategic plans and client correspondence.

2001-2003
Marketing & Communications Coordinator
Enersource – Mississauga’s Public Hydro Utility

  • Developed all facets of corporate communications and marketing outreach in highly competitive deregulated energy sector. Media spokesperson and public educator.

1999-2001
Desktop Publisher, BMO Nesbitt Burns

  • Managed the translation, design and production of international collateral supporting one of Canada’s largest investment banks in a company-wide rebrand.

MODULES TAUGHT

  • Public Relations Practice (Level 4)
  • Advertising and PR in Context (Level 4)
  • Promotional Practice (Level 5)
  • Key Issues in Promotional Culture (Level 4, 5)
  • Book and Magazine Publishing (Level 5)
  • Key Issues in Media and PR (MA)
  • Building a Promotional Campaign (MA)
  • Public Relations Research (PG Cert)

MEMBERSHIPS

  • Member, International Place Brand Association (2016-)
  • Member, Institute of Place Management (2017-)
  • Member, Public Relations and Communications Association (2015-)
  • Member, Chartered Institute of Public Relations (2013-2015)